Product- Price Value Perception.

 

Every customer has their own brand perception, Organizations don't claim a brand perception. Brnad perception comes from WoM, customer experience, social media advertisements and reviews. In order to trust the brand customers uses the product and have self-experience regarding the product. Once the customer likes the product, he/she becomes the regular user of the product or brand or we say brand loyality.

In order to standout from the rest, a brand needs to use strategies that are profitable for them. They can do promotions, ad campaigns, send free samples so that customers can have knowledge about the product.

Most of the times perception is biased, perceptions about product properties and is influenced by the buyer's critical edge of reference. Seen esteem comes down to the value the purchaser is willing to pay for a good or service or not. If a product satisfies the need of the customer, he/she will purchase it often from the same brand.

In a market which is driven by price, consumers go for something which is inexpensive and of good quality.

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