Product- Price Value Perception.

 

Every customer has their own brand perception, Organizations don't claim a brand perception. Brnad perception comes from WoM, customer experience, social media advertisements and reviews. In order to trust the brand customers uses the product and have self-experience regarding the product. Once the customer likes the product, he/she becomes the regular user of the product or brand or we say brand loyality.

In order to standout from the rest, a brand needs to use strategies that are profitable for them. They can do promotions, ad campaigns, send free samples so that customers can have knowledge about the product.

Most of the times perception is biased, perceptions about product properties and is influenced by the buyer's critical edge of reference. Seen esteem comes down to the value the purchaser is willing to pay for a good or service or not. If a product satisfies the need of the customer, he/she will purchase it often from the same brand.

In a market which is driven by price, consumers go for something which is inexpensive and of good quality.

Comments

Post a Comment

Popular posts from this blog

Porter's Competitive Strategy of Flipkart and Paytm.

Image
  Flipkart COST LEADERSHIP: Cost leadership strategy involves gaining a competitive advantage by lowering the cost. Cost leadership is the main generic strategy that FLIPKART uses in various consumer markets. COST LEADERSHIP STRATEGIES USED BY FLIPKART: ·         The objective of using the cost leadership strategy is to preserve market leadership by the efficient value chain management. ·         Flipkart targets the middle class and it helps them to expand their market share. ·         Flipkart frequently offers discount and coupons. ·         Flipkart focuses on affordability and easy accessibility.   DIFFRENTIATION: Differentiation is another Porter’s strategy that Flipkart follows with the combination of cost leadership strategy.   DIFFRENTIATION STRATEGY USED BY FLIPKART: ·      ...
Read more

How my Social Life has changed with the advent of E-commerce and M-commerce.

E commerce and M commerce has changed the whole definition of buying and selling of goods and services. Today, in all parts of our everyday carries on with, the Internet has become an integrated aspect of our lives, as it handy affects our social exercises. E commerce and M commerce had made everyone’s life easier. These brands promote themselves by discounts, coupons and what not. For example, take Flipkart’s Big Billion Days and Amazon’s Great Indian Sale, they give us huge discounts on brands which we usually don’t find it in the outlets. You, me and every person using E commerce and M commerce are attracted to this and why not? You have thousands of options to look at and you’re shopping while sitting in your house in your pyjamas. I am using E commerce and M commerce for quite a while now and it has changed my social life in numerous viewpoints, before using web based business sites I used to visit shops and outlets and to be straightforward it was somewhat tiring, on the off ch...
Read more