Porter's competitive strategy of Zomato and Swiggy.

 

 

ZOMATO

COST LEADERSHIP STRATEGY USED IN ZOMATO:

·        Zomato adapted cost leadership strategy by lowering the cost, making it affordable and easy accessible for the customers.

·        Zomato always offers discounts, coupons to keep their customers engaged.

     

DIFFERENTIATION STRATEGY USED BY ZOMATO:

·        Zomato is an exceptional platform, it allows customers to differentiate, compare foods online by reviews, Zomato has diversified its services and was the first in the Indian market before swiggy was launched.

FOCUS STRATEGY USED BY ZOMATO:

·        Zomato adopted focus strategy to reduce the cost and provide best value to its customer.

 

SWIGGY

COST LEADERSHIP STRATEGY USED BY SWIGGY:

·        When swiggy came into existence Zomato was already there. So Swiggy has to used each and every strategy to acquire the market share. By lowering the cost and targeting the middle-class society swiggy adopted this strategy.

 

DIFFERENTIATION STRATEGY:

·        Swiggy adopted this strategy to diversify their services.

 

FOCUS STRATEGY:

·        In this strategy, swiggy focused on low cost, and providing the best value to create the customer base.

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