Porter's competitive strategy of Zomato and Swiggy.

 

 

ZOMATO

COST LEADERSHIP STRATEGY USED IN ZOMATO:

·        Zomato adapted cost leadership strategy by lowering the cost, making it affordable and easy accessible for the customers.

·        Zomato always offers discounts, coupons to keep their customers engaged.

     

DIFFERENTIATION STRATEGY USED BY ZOMATO:

·        Zomato is an exceptional platform, it allows customers to differentiate, compare foods online by reviews, Zomato has diversified its services and was the first in the Indian market before swiggy was launched.

FOCUS STRATEGY USED BY ZOMATO:

·        Zomato adopted focus strategy to reduce the cost and provide best value to its customer.

 

SWIGGY

COST LEADERSHIP STRATEGY USED BY SWIGGY:

·        When swiggy came into existence Zomato was already there. So Swiggy has to used each and every strategy to acquire the market share. By lowering the cost and targeting the middle-class society swiggy adopted this strategy.

 

DIFFERENTIATION STRATEGY:

·        Swiggy adopted this strategy to diversify their services.

 

FOCUS STRATEGY:

·        In this strategy, swiggy focused on low cost, and providing the best value to create the customer base.

Comments

Post a Comment

Popular posts from this blog

Porter's Competitive Strategy of Flipkart and Paytm.

Image
  Flipkart COST LEADERSHIP: Cost leadership strategy involves gaining a competitive advantage by lowering the cost. Cost leadership is the main generic strategy that FLIPKART uses in various consumer markets. COST LEADERSHIP STRATEGIES USED BY FLIPKART: ·         The objective of using the cost leadership strategy is to preserve market leadership by the efficient value chain management. ·         Flipkart targets the middle class and it helps them to expand their market share. ·         Flipkart frequently offers discount and coupons. ·         Flipkart focuses on affordability and easy accessibility.   DIFFRENTIATION: Differentiation is another Porter’s strategy that Flipkart follows with the combination of cost leadership strategy.   DIFFRENTIATION STRATEGY USED BY FLIPKART: ·         Unique product features. ·         Extensive experience, the oldest brands and strong presence. ·         Brand logo, unique and distinctive brand logo.   FOCUS STRATEGY :
Read more

Product- Price Value Perception.

  Every customer has their own brand perception, Organizations don't claim a brand perception. Brnad perception comes from WoM, customer experience, social media advertisements and reviews. In order to trust the brand customers uses the product and have self-experience regarding the product. Once the customer likes the product, he/she becomes the regular user of the product or brand or we say brand loyality. In order to standout from the rest, a brand needs to use strategies that are profitable for them. They can do promotions, ad campaigns, send free samples so that customers can have knowledge about the product. Most of the times perception is biased, perceptions about product properties and is influenced by the buyer's critical edge of reference. Seen esteem comes down to the value the purchaser is willing to pay for a good or service or not. If a product satisfies the need of the customer, he/she will purchase it often from the same brand. In a market which is driven
Read more

How my Social Life has changed with the advent of E-commerce and M-commerce.

E commerce and M commerce has changed the whole definition of buying and selling of goods and services. Today, in all parts of our everyday carries on with, the Internet has become an integrated aspect of our lives, as it handy affects our social exercises. E commerce and M commerce had made everyone’s life easier. These brands promote themselves by discounts, coupons and what not. For example, take Flipkart’s Big Billion Days and Amazon’s Great Indian Sale, they give us huge discounts on brands which we usually don’t find it in the outlets. You, me and every person using E commerce and M commerce are attracted to this and why not? You have thousands of options to look at and you’re shopping while sitting in your house in your pyjamas. I am using E commerce and M commerce for quite a while now and it has changed my social life in numerous viewpoints, before using web based business sites I used to visit shops and outlets and to be straightforward it was somewhat tiring, on the off ch
Read more