Porter's Competitive Strategy of HUL and ITC.

 



HINDUSTAN UNILEVER LIMITED

DIFFERENTIATION STRATEGY USED IN HUL:

·        Unilever product Dove, despite of being high prices stands out their competitors because it focuses more on cleaning and moisturizing.

·        Company attracts customers to specially designed products.

 

COST LEADERSHIP STRATEGY USED IN HUL:

·        Simple pricing policy of low-cost products.

·        Discounts offers.

·        All income group of people.

 

FOCUS STRATEGY USED IN HUL:

·        Revises its branding strategy and brings continuous changes to their products.

·        Focuses on lowest price as much as possible.

                                  

ITC

DIFFERENTIATION STRATEGY USED BY ITC:

·        ITC India ltd first has extended its product line after studying consumers’ health concerns.

·        Being an experienced brand, ITC uses differentiation as a tool to reduce the pressure by other brands.

                                                                    

FOCUS STRATEGY USED BY ITC:

·        ITC adopted focus strategy to reduce the cost and provide the best value.

·        Low- cost focus strategy is adopted by serving the needs of a niche market segment.

·        Best value focus strategy is adopted by emphasizing over the taste, size and design of the product.

 

COST LEADERSHIP STRATEGY USED IN HUL:

·        ITC India ltd first expand the market share by targeting the middle class, which is the largest proportion of overall market.

·        ITC also focuses on affordability and easy accessibility of its products all over the globe.


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