Competitive Analysis.

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor's. A competitive analysis helps you learn the ins and outs of how your competition works.

Competitive Analysis of following sectors:
  • E-commerce brand: 
  1. Flipkart-  Flipkart was found by 2 former employees of amazon. On its website, the e-commerce engine claims to be the country's "leading e-commerce marketplace with over 80 million products across 80+ categories" and approximately 100 million registered users. The e-commerce engine claims to be the country's "leading e-commerce marketplace with over 80 million products across 80+ categories" and approximately 100 million registered users. Flipkart has the advantage of being a homegrown company facing fewer legal constraints than its foreign competitors.
  2. PAYTM- Paytm has got extremely high brand awareness across India. Paytm was able to scale up its business quickly after demonetization. Strong marketing campaigns have helped spread brand awareness. 
  • TELECOM SERVICES BRAND:
  1. JIO- Reliance Jio revolutionized by affordability, and by targeting middle class and by Charging low prices. Heavy celebrity endorsement, marketing, advertisement. it only the company offered a satisfying price to their various products for individuals but it also leads the in-vogue telecom market. Rival companies also modified their pricing strategies when Jio introduced premium 4G services at cheap prices.
  2. AIRTEL- Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc. Apart from geographically segmenting the market in East, West, North, South & central, the market is also segmented in each region on the basis of demographic variables like age, Income, Social groups.
  • FMCG BRAND:
  1. HUL- Unileveruses of demographic, geographic and psychographic, segmentation variables to address the changing needs of the customers. It uses differentiating targeting strategies to make the products available to the customer accordingly as per their choice. With a presence in different consumer good segments along with the large SKUs of each brand in different product categories, HUL is ruling the market. According to Nielsen data, 2 out of 3 consumers in the market HUL server uses HUL products

  2. ITC- Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the 1970s. ITC since then has emerged as a multi-business conglomerate having business in various industries such as Hotels, Lifestyle Retail stores, ready to eat sector, confectionary sector, Paperboards segment, body care products etc. ITC as a brand caters to the needs of a diverse range of consumer segments which is done by segmenting the population based on similar sorts of characteristics.

  • INDIAN START UP BRAND:
  1.  ZOMATO- Zomato has a has put in a lot of efforts in SEO. Zomato creates innovative schemes that keep the customers engaged. The Zomato Gold which is an exclusive membership loyalty program that gives customers an exclusive dine out and drinking membership with BOGO( Buy One, Get One) and 2+2 complimentary drinks.

    The Zomato Gold now has more than 600,000 customers. This has helped customers to dine out more often, which according to restaurants has helped drive customer traffic at a higher rate. Gold has made dining out more affordable than it ever used to be.

  2. SWIGGY- Swiggy aims to control the entire value chain of the customer’s experience and this strategy has helped in triumph in the market place. Swiggy has done many things right and one of them is its excellent focus on logistics of the operation.

    Swiggy from the beginning knew that to crack the delivery market was to build an extensive network for logistics due to which Swiggy has built a sound and sustainable business model.

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