Style, Fashion and Fad in relevance of Society and Consumer Behavior.

 

Style, fashion and fad.

Style, Fashion and Fad, are three terms or trends used to describe the life cycle trends of a product. Let’s go into the brief and know what exactly Style, Fashion and Fad really are.

STYLE:

Style is the longest lasting trend; style is related to almost every product. It is the unpredictable trend of the three. A style has a cycle which shows a mix of increased and decreased sales over time. For Ex. Gold or platinum jewelries are sold for years with a few changes (designs etc). The product mentioned in the example always shows a mix of increased or decreased sales over time.



FASHION:

Fashion is more steady progression of trend, opposite of style. Fashion increases rapidly then remains constant for a while and then decreases proportionally to a decline. We can take fashion as an example for this trend, in 1990s, razor-thin, over-arched eyebrows became a fashion, women loved that thin eyebrows and it stayed for a while but eventually it declined and women abandoned those eyebrows and replaced it with new fashion.



FAD:

Fads are the most unreliable trends as they rise quickly, gets to the peak and declines. Fads are driven by immediate brand popularity and consumer support. For example, in IPL many fans will wear the T shirts with the team logo until the game gets over.



 

 

These three trends are driven by the society. If we look around ourselves, we can find many examples of style, fashion and fad. Society and consumers have a direct impact on these trends. Understanding consumer likings is beneficial for the businesses to find out the most widespread products and to forecast profits. Preferences are personal decision from the mind of consumers towards the products. So in each stage of PLC businesses needs to study consumer behaviour thoroughly, so that they can achieve their goals.

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