Porter's Competitive Strategy of Jio and Airtel.

                                                                                

                                                                                   

                                                                                   JIO

COST LEADERSHIP STRATEGY: Cost leadership strategy is used by lowering the cost.

COST LEADERSHIP STRATEGY USED BY JIO:

·        Uses efficient value chain management.

·        Reliance Jio revolutionized by affordability, and by targeting middle class.

·        Charging low prices.

 

DIFFERENTIATION STRATEGY: Differentiation is another most commonly used generic strategy to build a competitive advantage.

DIFFERENTIATION STRATEGY USED BY JIO:

·        Heavy celebrity endorsement, marketing, advertisement.

·        Brand has gone many changes but the essence remained same.

 

FOCUS STRATEGY: In this strategy companies concentrate on their resources on expanding the narrowly targeted segments.

 

FOCUS STRATEGY USED BY JIO:

·        It uses both low cost and offering best value.

·        Brings continues changes in product designing.

          

AIRTEL

 

COST LEADERSHIP STRATEGY: In this strategy used by airtel by lowering the cost.

 

COST LEADERSHIP STRATEGY USED BY AIRTEL:

·        Airtel focuses on affordability and easy accessibility.

·        Maximizes supply chain management.

 

DIFFERENTIATION STRATEGY: This strategy is used for bringing diversity.

 

DIFFERENTIATION STRATEGY USED BY AIRTEL:

·        Embedding the innovation and address the growing the health concerns.

·        Even though the company had gone through many changes the essence of Bharti Airtel remained.

 

FOCUS STRATEGY: In this strategy company focuses on particular market segment.

 

FOCUS STRATEGY USED BY AIRTEL:

  • the low-cost focus strategy is adopted by serving the needs of a niche market segment at the lowest possible price. While, best value focus strategy is adopted by emphasizing over the taste, size and design of the product that could best match the customers’ needs and requirements

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